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PRIDE and Profitability

Now that quarantine in my state is slowly starting to lift, I was excited to visit my local Target last week that I hadn’t been to in months (and by “local” I mean an hour away, because in Idaho that’s considered local).  After walking up and down a few aisles, I realized that there was absolutely no Pride display or any Pride merchandise being sold. 

When I lived in New Jersey, every year, a huge Pride display greeted customers as soon as they walked in the door.  This led me down a rabbit hole of thoughts surrounding Pride merchandise and the economics behind it. Some thoughts that came to mind -

  1. How genuine are brands in supporting the LGBTQ+ community if they aren’t selling Pride merchandise in all of their stores?
  2. How do brands decide which stores to sell their merchandise in?
  3. Do brands actually support the community or are they just trying to capitalize on us during Pride month?
  4. By choosing not to sell Pride merchandise in certain...
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